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Thomas Yannetti

Wealth Advisor/Endurance Athlete/Author

Built for theLong Game.

I'm Thomas Yannetti. Wealth advisor, endurance athlete, and author. I believe the same discipline that carries you across a finish line can help you build a more intentional and successful life.

My StoryExplore Financial Endurance
Ironman Florida2023
140.6mi
Ironman 70.3 Florida2024
70.3mi
Keys 100 Ultra2025
100mi
Marathon PRSub-3
2:58
Photo: Portrait: training or candid, vertical 4:5

Since

2019

01My Story

Started from zero.
Kept showing up.

I grew up in South Hackensack, New Jersey, and spent twelve years on a wrestling mat learning that nobody hands you anything. I studied finance and accounting at Ramapo College of New Jersey, started building my practice during an internship in 2019, and went full-time in April 2020 with zero clients.

In 2022 I lived in a different city almost every month. St. Petersburg is the one that stuck. A year later I crossed the finish line of my first Ironman, having never ridden a road bike or swum competitively before that season.

Both of those things, the practice and the racing, were built the same way: one unglamorous day at a time. This site is where I share what that has taught me.

Hometown
South Hackensack, NJ
Home base
St. Petersburg, FL
Undergrad
Ramapo College of New Jersey, Finance & Accounting
Graduate
MS in Financial Planning, The American College of Financial Services
Before endurance
12 years on the wrestling mat
Credentials
CFP®, ChFC®, RICP®
Read the full story

02The Endurance Mindset

Wealth isn't a sprint. It's an Ironman.

The things that got me through 140.6 miles are the same things I lean on running a business and planning for the long run. Not because money is a race, but because both reward the people who show up for years.

  1. Split 01

    Preparation

    Race day is just the receipt. The real work happens in the months nobody sees, and a financial plan is no different.

  2. Split 02

    Consistency

    No one gets fit from one heroic workout. Boring, repeatable habits win, in training and with money.

  3. Split 03

    Resilience

    Every long race has a low point. Having a plan is what keeps you from making a bad decision inside of it.

  4. Split 04

    Long-term thinking

    I'd rather be right in year ten than impressive in week one. That's how I train, and how I build.

03The Endurance Journey

First 140.6.
Then 100 more.

Before 2023 I had never ridden a road bike or swum competitively. Everything since came from research, trial, and a lot of error. Here's the record so far.

Photo: Keys 100: Seven Mile Bridge, vertical
PR / Marathon
2:58
PR / Half marathon
1:21
  1. 2023140.6 mi

    Ironman Florida

    Panama City Beach, FL

    First full Ironman, the same year I rode a road bike for the first time.

  2. 202470.3 mi

    Ironman 70.3 Florida

    Haines City, FL

    Back to the half distance, with a full Ironman of lessons behind me.

  3. 2025100 mi run

    Keys 100

    Key Largo to Key West

    A hundred miles down the Overseas Highway, one mile marker at a time.

  4. 20268 km + 8 stations

    Hyrox Miami

    Miami, FL

    First Hyrox, raced with my best friend and training partner.

    Finish 1:00:38
  5. Up next26.2 mi

    Philadelphia Marathon

    Philadelphia, PA

    Eighteen-week build. Chasing a new PR on November 22.

All races & recaps

A book by Thomas Yannetti

Financial
Endurance

What the long game teaches us about money, business, and life.

Working cover / not final

04The Book

Manuscript in progress

Financial
Endurance

I started writing this book in October 2025, somewhere between training blocks and client meetings. It's about what endurance racing taught me about money, business, and building something that lasts.

Part race report, part playbook. Written for anyone who wants a financial life that holds up over decades, not quarters.

Get launch news first

No spam. Unsubscribe any time.

05Wealth & Planning

The day job.
The long game.

I'm a Partner and Director of Financial Planning at Taylor Financial in St. Petersburg. As a financial advisor and CFP® professional, I work with successful individuals and families, and business owners, on the decisions that compound: planning, investing, retirement income, and building a business that lasts.

My approach is simple. Start with a real plan, build habits you can actually keep, and make adjustments along the way instead of reacting to every headline.

  • CFP®

    Certified Financial Planner™ professional

  • ChFC®

    Chartered Financial Consultant

  • RICP®

    Retirement Income Certified Professional

  • MSFP

    Master of Science in Financial Planning, The American College of Financial Services

Work with me at Taylor FinancialMy approach
Photo: Professional portrait: office or downtown St. Pete, vertical

Content on this site reflects my personal views and experiences and is for educational purposes only. It is not investment, tax, or legal advice. Advisory services are offered only through Taylor Financial after an engagement is established.

06The Journal

Fitness. Finance.
Life.

All articles